Brand name written over black paper background with white and blue wooden colored pencils. 3D illustration

What’s In A Name?

Creating your business/ brand/startup requires a lot of carefully thought-out decisions, one of them being the name. Your name is your brand’s identity, and it decides what your clients/ customers will call you. Your business/ brand name is mighty and could play a significant role in the success of your business.

Need some help coming up with your business name? Here are some tips and factors you should take into consideration:

Do A Thorough Research

You need to do some in-depth research online to find out whether your chosen business name is available or not. Lots of businesses already exist, so it’s essential to ensure that none of them is making use of a similar name. It’s best to create a list of your name options so that you can run a quick search on each of them.

Make It Simple

You should be as creative and unconventional with your name. However, you should also ensure the name isn’t too complicated. It should be simple to pronounce and spell. A simple and catchy business name is one of the best things you can do to your business.

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Get Creative

Choose a name that helps you stand out from the crowd. You can use a portmanteau (a combination of two words), or you can spell a popular word in a new way, giving it a fresh take. You can coin a new name or even use the foreign language translation of a famous name. Whatever you do, make sure the name is creative and memorable.

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Choose A Name That Represents Your Offerings

One great way to name your business is to look at your product offerings. Names like ‘PiggyVest’ tell you that the startups are money-related. It is a portmanteau of ‘Piggybank’ and ‘Invest’, hence immediately telling you that they help you save and invest your cash.
‘Tastee Fried Chicken’ instantly sells the brand’s unique selling product- it’s tasty fried chicken.

Think of Your Audience/ Customers

You should factor in your customers when choosing a name for your brand. If your customers are made up of youths, you should choose a cool, hip name that attracts them or is related to their dialect. If your customers are mainly professionals, you should choose a name that sounds a bit more serious and professional. A professional might not want to contact a consulting firm named ‘FuturisticFunk’, for example.

Keep It Short and Spicy

Long names belong in the Dictionary, dear. Your business name should be short and easy to pronounce and remember. Having a pretty short business name makes it easier to promote your business- it fits well on a business card, poster, sign and domain name. Think of a name like’ Taxify’ or ‘Pandora’.

Make it Visual

You’re probably thinking ‘huh?’. Here’s the deal: it’s a great idea to choose a name that has a positive connotation and sparks up an emotional or stimulating feeling. Choosing such a name will evoke good imaginations and invite people to patronize your business. Names like ‘Milky Way, ‘Melting Moments’, ‘Blue Bunny’ and more sound excellent and pleasantly evocative.

Don’t Be Basic

Don’t choose generic names that include your name and brand. You might be tempted to use a name like Ada’s Clothing or James Technologies, but it’s advisable to ditch that and get a bit more creative.

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Next Up: Ask for others’ opinions, register your name, secure your domain, and you’re good to go!

What’s your favourite brand/ business name? Share with us!

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