A happy client is a happy business, and a happy business means promotions, bonuses, referrals and so many other incentives. How do you make your clients happy? Read this article to find out.
1. Be proactive: When dealing with clients, being proactive is key. It’s not smart to wait for clients to ask what else can be done to improve their services or performance. This puts you at the risk of losing them. To keep them engaged, you should present your clients with innovative ideas that can help them scale their businesses. Back this up with strategies that can help them get more out of their budget and you’re well on your way to making them lifetime customers.
2. Keep in touch regularly: The importance of keeping your clients in the know cannot be over-emphasized. Give them updates on new developments, check in on how they are doing and generally keep in touch. This creates the impression that you genuinely care about them and their businesses. It’s always a good thing when a client feels you have good intentions towards them.
3. Have a short response time: Imagine you try to reach out to a service provider about challenges with a plan you are currently on, which you need to be resolved immediately. You send out an email or place a call across and it takes a pretty long time before you get a response. It’s likely your next action will be to discontinue their service regardless of how good they are, right? When your response time is shorter, it is a lot easier for you to meet the needs of your clients, which in turn builds customer trust in your brand and
demonstrates that you are on top of your game.
4. Value your client’s point of view: A lot of times, there are communication gaps between clients and service providers, which results in misunderstanding the client & their point of view. It helps to ask specific questions that help you get a better understanding of what your client requires and how you can help them achieve it. You can also suggest ideas if their proposed plans do not work out after implementing.
5. Be realistic with your deliverables: Set realistic expectations to ensure your deliverables will be on time. It is much better to under-promise and over-deliver, but it’s best to keep your promises, so you don’t disappoint your clients or customers.
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