The Flexx Online Masterclass is an initiative from FCMB that aims to provide career guidance and advice for young people through enlightening sessions with exceptional industry leaders.
In our latest edition—which was held virtually following recommended safety guidelines—we had an insightful Q&A session with Pamilerin Adegoke, one of Nigeria’s most prominent social media influencers, who has risen to fame as the Creative Head of ThePamilerin Media.
In the session, we explored how to scale your hustle and turn it into a profitable enterprise by leveraging social media as a young, aspiring social media influencer.
Pamilerin started by giving us a look into his background, his journey into studying Marine Engineering and his foray into the world of digital marketing. He shared insightful nuggets and tips with the participants:
On his tips for aspiring influencers
- Originality- Do not allow your background to determine who you are or who you are going to be. Stay focused and never be ashamed to tell your story.
- Emotion sells- When you’re pushing out content in the Nigerian market, tell a story.
- Know what your audience loves.
- Read a lot to get new information.
On carving a niche
It’s imperative to carve a niche and choose what you love and enjoy doing.
Avoid following the bandwagon, because you may not be successful in the field.
It is worthy to note that Pamilerin Adegoke is not only an influencer but an author. He recently published an e-book on Digital Marketing, and he plans to publish more in due time. To get access to the e-book, please visit his profile.
On his advice to aspiring influencers
● Get a mentor- A professional in your field who can correct you when you are wrong.
● Never be scared to approach people for advice. Take an extra step.
On how he handles trolls
Pamilerin says that he sees himself as a ‘therapist’ and he views trolls as individuals who need to express or pour out their frustrations. He doesn’t take their messages seriously.
On how to create content that generates sales
● It’s essential to know your audience, their age range and their buying power.
● Prioritize Facebook when creating ads because it generates sales.
On making your brand influential with little income
● Collaborate with other influencers who can help you push your product. Also, do not approach other influencers without a plan.
● Take quality pictures and amplify your work.
On how he built his social media followership
He highlighted his personality and his content as significant factors that helped him build his online audience. He also stated that he has also developed a personal relationship with them.
To watch the full session, please visit https://www.youtube.com/watch?v=spT2bAyXMe4
FCMB’s Flexx Masterclass initiative aims to inspire Nigerian youth and guide them on their journey to success, one session at a time. We’ll be announcing our next session soon, so please follow us on our social media platforms and keep an eye out for more information!
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