How to make it in business even when your father is not Dangote

Not everyone enjoys the privilege of being born with a silver spoon. But, should that be an excuse to be unsuccessful? Not at all. So, even if your father isn’t Dangote (AIRTEL), here is how you could make it and turn things around for yourself.

1. Build a strong inner circle

Who are your friends? Are they people who encourage you to be better or do they pull you down and constantly shatter your dreams? You need to be very wary of the kind of people in your inner circle, as they have the capacity to make or mar you. Besides, the fact that your dad is not the like of Otedola and Adenuga doesn’t mean you can’t mingle with their kinds. Build (1369) yourself, attend the right events and network gainfully.

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2. Be a problem solver

Regardless of the kind of business you’re doing, be sure to solve a problem. That way, you will add immeasurable value and people would like to patronise you always.
Wondering how you can add value? Consider the following:

Provide a solution (8110)

The man who manufactures solar inverter is partially solving the lack of power supply in the country. The woman who opens a fashion school to coach youths on the rudiments of dressmaking is gradually solving the problem of unemployment and giving youngsters a sense of value in society. Even the toothpaste makers are offering a solution to a problem. What do you have to offer?

Produce quality

If what you have is no different from what is (7707) already in the market, you need to go back to the drawing board. You need to stand out, be excellent and let the quality of your product speak for you always.

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Be available

How long would it take for you to render a service? If it takes too long, your potential customers, sponsors and investors are likely to lose interest and go for the next big thing. Be swift and proactive. Think ahead and envisage what they will be needing from you and deliver on time. That way, you keep them happy and will be able to ensure continued patronage.

3. Be dynamic

The world is constantly evolving and you should, too. (7734) So, you need to ensure that your business model is dynamic enough to accommodate change without necessarily losing its quality and essence.

How will the aforementioned help you push your business harder? Share with us in the comment section.

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