If you live in some parts of Nigeria, particularly Lagos, and you’ve been stuck in traffic or visited a local store, then you can attest to the fact that chin-chin is literally everywhere. As much as this confectionery cannot serve as a whole meal, it’s quite a tasty snack and is usually shared in gatherings, weddings, birthdays, churches, schools, etc. It’s always in demand and pretty lucrative too.
If you want to set up a successful chin-chin business in Nigeria, here are some steps that will guide you:
1. Learn how to make chin-chin
Chin-chin can either be fried or baked. The ingredients include flour, baking powder, milk, egg, sugar, water and so on. You can pick up a cook book to learn the techniques or watch a video on YouTube.
2. Know your market
Your target audience is a crucial part. On a smaller scale, school kids are your customers. You can either go directly to them and sell or reach them indirectly via salespersons. Also, you can increase your reach and target adults. You should, however, ensure that your product is well packaged.
3. Produce your chin-chin
For already established companies that produce in bulk, heavy machinery like dough sheeter, milling machine, cutting machine, deep fryer and packaging machine are used. For a start-up, you can produce in your kitchen. It might take a little longer to get this done, but it doesn’t necessarily affect the quality of production.
4. Calculate your cost of production
After buying and producing with the necessary ingredients, find out how much it took you to produce a sachet. Afterwards, fix a selling price slightly above the cost price. For great pricing, you can benchmark with other retailers within your scope.
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5. Sell and earn
Now you are ready to make some cool, clean money. Take your goods out there and let the sky be your starting point.
Are you currently in the chin-chin hustle or any other legit ones? How did you take your first step? What was involved? Brief your fellow Flexxers in the comment section.