Chin-chin 101: Setting up a chin-chin business in Nigeria

If you live in some parts of Nigeria, particularly Lagos, and you’ve been stuck in traffic or visited a local store, then you can attest to the fact that chin-chin is literally everywhere. As much as this confectionery cannot serve as a whole meal, it’s quite a tasty snack and is usually shared in gatherings, weddings, birthdays, churches, schools, etc. It’s always in demand and pretty lucrative too.

If you want to set up a successful chin-chin business in Nigeria, here are some steps that will guide you:

1. Learn how to make chin-chin

Chin-chin can either be fried or baked. The ingredients include flour, baking powder, milk, egg, sugar, water and so on. You can pick up a cook book to learn the techniques or watch a video on YouTube.

2. Know your market

Your target audience is a crucial part. On a smaller scale, school kids are your customers. You can either go directly to them and sell or reach them indirectly via salespersons. Also, you can increase your reach and target adults. You should, however, ensure that your product is well packaged.

3. Produce your chin-chin

For already established companies that produce in bulk, heavy machinery like dough sheeter, milling machine, cutting machine, deep fryer and packaging machine are used. For a start-up, you can produce in your kitchen. It might take a little longer to get this done, but it doesn’t necessarily affect the quality of production.

4. Calculate your cost of production

After buying and producing with the necessary ingredients, find out how much it took you to produce a sachet. Afterwards, fix a selling price slightly above the cost price. For great pricing, you can benchmark with other retailers within your scope.

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5. Sell and earn

Now you are ready to make some cool, clean money. Take your goods out there and let the sky be your starting point.

Are you currently in the chin-chin hustle or any other legit ones? How did you take your first step? What was involved? Brief your fellow Flexxers in the comment section.

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9 Comments

    1. Ekhasomi ofure Reply

      Wow! I just got another idea; that’s baking chin chin. Well I started middle of this year and it’s has been tough but it is always easy with God.

      Just on a small scale . I’m still trying to make known the product to the public.

      What can I do to make this Swift and less stressful?

  1. Oluwaseun Adegboyega Reply

    Thanks for this article.

    Please, can you help with companies that do chin chin mixing, cutting and frying in Lagos?

  2. Ekhasomi ofure Reply

    Wow! I just got another idea; that’s baking chin chin. Well I started middle of this year and it’s has been tough but it is always easy with God.

    Just on a small scale . I’m still trying to make known the product to the public.

    What can I do to make this Swift and less stressful?

    1. Barakat Reply

      @ekha

      What I can suggest is that you get people to work for you, and you don’t need a lot of money to do that.

      The salary can be as low as paying the person who package it for about #1000 per week, make sure you don’t get greedy people, or you get people who are doing it as side hustle i.e working for you is not their main work. Or you pay per day, you can pay some per the dozen.

      All the same, get staff you can afford to pay for, this way you will be able to produce more and get more profits.

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