How networking on LinkedIn can improve your personal brand

As an entrepreneur, you need to explore all the channels possible to get people and companies to patronize your work. Today, social media creates endless opportunities to be discovered by potential customers. LinkedIn is one place you might probably want to check out. It is a great place to build professional relationships and portfolios.

Here are some ways you can improve your brand on LinkedIn.

  1. Complete your profile: Ensure your LinkedIn profile is 100% complete! Full Names (no nicknames please), occupation and anything else that puts you in a better light. Use keywords that relate to the business you do to improve your chances of being discovered. Members with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
  2. Add a portfolio: Your portfolio is a summary of projects you’ve embarked on and as a young entrepreneur, you need this to stand out. Your portfolio can be projects you solely executed or some that you collaborated with a team on. Feel free to link to a personal website if that helps you sell your expertise better.
  3. Participate in Groups: Groups on LinkedIn will most certainly increase your connections. Join the crowd you feel you connect with the most and are comfortable with. You can begin by joining groups from your school, volunteer organizations, clubs as well as businesses in your industry.
  4. Update your status often: Networking isn’t just about who you know, it’s also about who knows you. Update your connections regularly on what you’re working on, what you’re currently reading, milestones in your business projects completed etc. This increases your value and puts you ahead of the competition.
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Hope you found these tips helpful. Now share this on your LinkedIn!

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