From being an exclusive image sharing platform to one where businesses and brands can connect with their audiences, Instagram has come a long way. In the last two years, Instagram has released different features that have made the social platform more engaging. It has become more useful for businesses and users alike; and has increased its potential a great deal in areas like marketing, selling and brand building.
In October this year, Instagram released a new update that can help brands accomplish all three of these goals which are marketing, selling and brand building. This feature has made it a go-to social media platform for brands who want to increase visibility and awareness.
Instagram’s new “name tag” feature, allows users to create personalized name tags that can be scanned by other users within the app.
Here’s how it works
When someone scans your individual name tag, they’ll be shown a prompt to follow you. This increases the number of your followers and establishes a strong relationship between you and them.
Name tags can be assets to brands that want to grow their followership on Instagram. These name tags are not limited to Instagram, because you can also do a screenshot of your tag and put it on your website, or other social media platforms. It can also be used in email marketing campaigns, as well.
The app has become an engaging and highly effective marketing platform for brands and businesses. You can try it out, too!
Check out this video from TechBoomers.
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Source: adespresso.com
There are other Instagram features businesses can use too! Hope this article was helpful. Share your thoughts with us in the comment section!
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