Tips to launch a successful crowdfunding campaign (Pt 2)

Did you know you could raise money for anything through crowdfunding if you do it right? Here are some more tips to help you get the most out of your crowdfunding campaigns.

● Keep people who support you updated – As you move forward with your project campaign, it is expedient that you keep the people who give you support in the loop of things happening at the various stages of your project development. Endeavor to share regular updates with them. If you don’t do this, you could lose their interest or you might not attract as many pledgers as you’d like to. You can also utilize the built-in tools to share updates with your project backers on various crowdfunding platforms.

● Make sure you fulfill your promises – Your crowdfunding campaign is successful when you’ve fulfilled everything you promised your supporters at the beginning of your campaign. This includes completing your project, delivering on your rewards and also making sure you are in constant communication with your supporters. 

● Find a way to monetize your pain point – People will only support or back your campaign when they see that it can alleviate at least one of their pain points. So, it’ll be very great to clearly communicate to your supporters what solution(s) your product can offer them.

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● Take positive feedback and improve your product – Before trying to crowdfund your product, make sure your product has been reviewed and tested by people. The feedback got from them will help you make the necessary improvements before you launch a campaign.

● Get a manufacturer you can work with – When you start your campaign, your supporters would want to know how soon they

can get the product they are investing in. So, it will be wise of you to have a manufacturer who is effective and efficient. 

Source: Entrepreneur

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