As a smart and fashionable Flexxer with a flair for business, owning your own clothing line can
be a rewarding deal, especially when you’re creative about your designs. Just like every other
business, you’ll need to follow certain steps to ensure success. We share a few useful tips to
help you start your clothing line.
1. Name your brand
Choosing a name for your clothing line is a major step, as the brand
name also sells the products in the fashion space. Choose a name that your audience
can identify with and which blends with what you want your brand to represent.
2. Define your market
Who is your target audience? What do they like? What are their
interests? You can’t cater to all market segments, so it’s advisable to define the space
you want to play in and meet the needs of that niche. A feasibility study will be useful to
help identify which segment(s) you may be best positioned to serve. A business cannot
thrive without fully understanding its market.
3. Clothing designs
The designs of your clothes are very important considerations, as
that’s one thing potential buyers will be paying close attention to. This is what keeps your
customers coming, so your designs have to appeal to your target audience and fit their
lifestyle.
4. Source your fabrics and other materials
Your fabrics and production materials are
also very important, and go hand in hand with your designs. Ensure you get your
materials from reliable and quality sources, who can also deliver in a timely manner you
need them.
5. Know your competition
Who are your competitors? What are they doing that you can
do better? You need answers to these questions. As a smart Flexxer, you should carry
out SWOT analysis on your competitors to find these answers. SWOT analysis helps
you examine yourself vis-à- vis your competition – Strength, Weakness, Opportunities
and Threats.
6. Fund your business
This is a no-brainer. You need capital to start that business. Our
post here suggests a few ways through which you can raise funds for your campus/small
business.
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