Starting a business on campus is a good way to hone your entrepreneurial skills while earning extra income. It involves a lot of things but marketing is one of the most important hitches to smooth over if you want to succeed.
Most campus businesses are small to medium scale and thanks to the Internet; there are now almost free, very cheap marketing and advertising choices for businesses of this size.
Here are some we’ve gathered from experts for you:
Discount and Deals
If you like the idea of buying more for less, chances are your customers would love them too. Discount and deals work just as well as giveaways, they cost little and encourage customers to buy in bulk. Most times, people see discounts and deals as opportunities to save money and enjoy a product or service for lesser prices and this sways customers to buy more products or services than they initially planned.
This method also helps to promote your brand as fellow students go around spreading word about their good bargains.
Yes, with a group on WhatsApp, you can grow your list of customers and constantly engage them with relevant information on your products/services. It is cheaper than calling and less intrusive than bulk SMS.
Word of Mouth Marketing (WOM)
The saying “ A satisfied customer is the best marketer” is the truest, oldest and one of the best forms of marketing. Once a customer is happy with the work you have done for her, best believe you’ll be getting lots of referrals from him/her. To even make this more effective, always ask your customers that have expressed satisfaction in you for referrals and also reward them once in a while when they refer people to you and you win the deal.
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