Giveaway promos are subtle ways online businesses engage their customers and prospective customers. Your giveaway is not just something you set and forget; you need to keep a close eye on the analytics and respond to any questions asked.
Considering doing a giveaway? Here are a few things to note:
Plan how to run the giveaway
You shouldn’t just dive right into it, you should have a specific goal you aim to achieve at the end of the giveaway. In addition, do some research and draft a plan on how to tease your community, keep the engagements coming and announce winners.
Budget
To have a successful giveaway promo, you should boost your content to reach a larger audience. If your intention is to get 100,000 people to know about this giveaway, you’ll have to pay for some promotions here and there to make that happen. Hence, the importance of budgets.
Target the right audience
Group your target audience into ages, sex and occupation if possible, so that you can effectively gauge their interests and know where to channel your promotions. Also, it is a chance for you to engage with your community. Besides, if you target the right audience, anyone who shows an interest would be a potential lead for you. Don’t squander that chance to connect.
Thank those who participated
Not everyone who participated will be getting the giveaway, appreciate them regardless. If the audience is contributing user-generated content (such as selfies, or videos), make a special effort to thank them, and to comment on those contributions. If possible, promote that content. Let your community know that you value their input.
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